Comparing Total Cost of Maintenance (TCM) at Dealer Service Center vs Independent Workshops

Comparing Total Cost of Maintenance (TCM) at Dealer Service Center vs Independent Workshops Sector- AutomotiveBusiness Practice- Market Intelligence, Mystery Shopping, After Sales PricingThe Need Competitive vehicle maintenance cost (including parts and service) helps in creating an overall positive vehicle ownership experience, which is critical in customer retentions and acquisitions. Towards this client wished to assess…

Spare Parts Price Comparison – OEM, OES and IAM Parts

Spare Parts Price Comparison – OEM, OES and IAM Parts Sector- AutomotiveBusiness Practice- Market Intelligence, Mystery Shopping, After Sales PricingThe Need Competitive vehicle maintenance cost (including parts and service) helps in creating an overall positive vehicle ownership experience, which is critical in customer retentions and acquisitions. Towards this client wished to assess price competitiveness of…

Tracking Vehicle Price & Promotions for Retail & Fleet Customers

Tracking Vehicle Price & Promotions for Retail & Fleet Customers Sector- AutomotiveBusiness Practice- Market Intelligence, Mystery Shopping, 4SiGHT Online Vehicle Pricing SimulatorThe Need Client’s vehicle pricing team needed answers to some critical business questions, they asked us: “What is the trend of our price positioning within each vehicle segment vis-à-vis our competitors? Are our promotion…

Car Clinics – New Vehicle Evaluation in Saudi Arabia

Car Clinics – New Vehicle Evaluation in Saudi Arabia Sector- AutomotiveBusiness Practice- Innovation & Product Development, Quantitative, Central Location ResearchThe Need The Client were planning on entering the highly competitive LCV category in the region with KSA being their primary focus. The KSA market is dominated by offerings from the major Japanese OEMs. The client’s…

Impact of Pack Change

Impact of Pack Change Sector- FMCGBusiness Practice- Innovation & Product DevelopmentThe Need Assess retention rate among own franchise, understand reasons for turn-over (alienation, if any) and assess impact of pack change on the overall brand as also on taste perceptions, taste satisfaction and brand imagery in KSA, UAE and Kuwait. Our Approach Panel of adult…

Competitive Tariff Monitor for a Telecom Service Provider

Competitive Tariff Monitor for a Telecom Service Provider Sector- TelecomsBusiness Practice- Market UnderstandingThe Need The pre-paid telecom market is very dynamic with service providers launching new tariff plans on a very regular basis. The need was to track which types of tariff plans cut better with customers, in terms of consideration and pick-up. Our Approach…

Beverage Brand Renovation Research

Beverage Brand Renovation Research Sector- FMCGBusiness Practice- Brand & CommunicationThe Need The brand seemed to have lost relevance and therefore, suffered an alienation from core category franchise. This was because of excess focus on flavours, instead of the core beverage intrinsic platform. The need was to reinforce the intrinsic core, to win back lost franchise.…

Attrition diagnostics research

Attrition diagnostics research Sector- Banking & InsuranceBusiness Practice- Customer Experience, Attrition Diagnostic ResearchThe Need The client has been losing clients recently. To have a better understanding for them to take a decisive action in arresting this decline, they wanted to evaluate their customer experience and the reasons for attrition immediately after the customer closes their…

Stakeholder satisfaction for Oil & Gas client

Stakeholder satisfaction for Oil & Gas client Sector- Industrial, B2BBusiness Practice- Customer Experience, Stakeholder Satisfaction ResearchThe Need The client’s corporate culture is characterized by their ability to adapt swiftly to the customers’ needs. Through their well-monitored processes, they supply gas to light and heavy industries, petrochemicals, desalination and power plants. They conduct study to assess…

Customer Experience for Automotive OEM and their Dealership

Customer Experience for Automotive OEM and their Dealership Sector- AutomotiveBusiness Practice- Customer Experience, Quantitative Relationship Based Experience ResearchThe Need A superior offering not backed by sound customer experience management of the sales and after sales process results in negative WOM and poor translation of brand consideration into purchase in automotive. The core of the issue…