Competitive Tariff Monitor for a Telecom Service Provider Sector- TelecomsBusiness Practice- Market UnderstandingThe Need The pre-paid telecom market is very dynamic with service providers launching new tariff plans on a very regular basis. The need was to track which types of tariff plans cut better with customers, in terms of consideration and pick-up. Our Approach…
Beverage Brand Renovation Research Sector- FMCGBusiness Practice- Brand & CommunicationThe Need The brand seemed to have lost relevance and therefore, suffered an alienation from core category franchise. This was because of excess focus on flavours, instead of the core beverage intrinsic platform. The need was to reinforce the intrinsic core, to win back lost franchise.…
Attrition diagnostics research Sector- Banking & InsuranceBusiness Practice- Customer Experience, Attrition Diagnostic ResearchThe Need The client has been losing clients recently. To have a better understanding for them to take a decisive action in arresting this decline, they wanted to evaluate their customer experience and the reasons for attrition immediately after the customer closes their…
Stakeholder satisfaction for Oil & Gas client Sector- Industrial, B2BBusiness Practice- Customer Experience, Stakeholder Satisfaction ResearchThe Need The client’s corporate culture is characterized by their ability to adapt swiftly to the customers’ needs. Through their well-monitored processes, they supply gas to light and heavy industries, petrochemicals, desalination and power plants. They conduct study to assess…
Customer Experience for Automotive OEM and their Dealership Sector- AutomotiveBusiness Practice- Customer Experience, Quantitative Relationship Based Experience ResearchThe Need A superior offering not backed by sound customer experience management of the sales and after sales process results in negative WOM and poor translation of brand consideration into purchase in automotive. The core of the issue…
Demand estimation for a new property Sector- Real Estate Business Practice- Innovation & Product Development The Need To estimate the demand for a new residential property and accordingly fine-tune the targeting and pricing strategy Our Approach A holistic research involving Quantitative Survey Findings, Secondary Data (e.g. macro-economic factors, historical data trends & predictions by real…
Credit card usage & attitude research Sector- Banking & FinanceBusiness Practice- Market & Consumer Understanding, Usage & Attitude ResearchThe Need Understand usage and attitude towards credit cards in terms of awareness, consideration, usage, triggers & barriers, choice drivers, etc. Understand customer lifestyle in terms of travel habits (destination, flight & accommodation), dining habits, shopping habits,…
Customer satisfaction with the banking customers Sector- Banking & FinanceBusiness Practice- Customer Experience The Need The client wanted to gain an overall understanding about satisfaction of customers with their relationship with the bank. They needed to gain a deep understanding of the relative importance of various aspects that are part of the customer journey in…
Evaluation of in-store POS proposition & communication Sector- FMCGBusiness Practice- Brand & CommunicationThe Need A world leader in beauty and cosmetics was looking at launching their in-store POS and below the line communication in a new market in the region. The need was to effectively translate a “Global Style and make up positioning” in the…
Understanding Islamic banking card needs Sector- Banking & FinanceBusiness Practice- Brand & CommunicationThe Need The client wanted to be positioned as an expert in Islamic Banking and understand Islamic card users preferences in order to develop relevant CVPs. Our Approach The research included a first level of understanding through a qualitative research, followed by a…