Employee engagement research

Employee engagement research Sector- FMCGBusiness Practice- Customer Experience, Employee EngagementThe Need The client would like to be the employer of choice in the region and have satisfied employees, who would impact motivation, engagement and in turn loyalty Our Approach All employees were targeted across business line, experience, job function, gender and nationality across the region…

Branch customer experience research

Branch customer experience research Sector- Banking & FinanceBusiness Practice- Customer ExperienceThe Need To measure and track customer experience with client bank’s branches – across different customer proposition/segments. Understand relative importance of various aspects that are part of the customer journey in terms of staff, process, personal quality, waiting time etc. How does the client perform…

Understanding telecom needs amongst female customers

Understanding telecom needs amongst female customers Sector- TelecommunicationsBusiness Practice- Market understanding The Need To revisit the female segment in order to better understand the voice and data requirements of various sub-segments within females such as teenagers, homemakers, working professionals, new mothers etc. Our Approach A qualitative research study with females to understand various sub-segments among…

Brand image & equity assessment among banking customers

Brand image & equity assessment among banking customers Sector- Banking Business Practice- Brand & CommunicationThe Need Understand the current brand image among customers in a competitive context Our Approach A Qualitative Brand Equity Research among different types of banking customers to understand how client brand is positioned in relation to its key competition on aspects…

Research to assess financial literacy among Youth customer segment

Research to assess financial literacy among Youth customer segment Sector- Banking Business Practice- Innovation & Product DevelopmentThe Need Explore the scope of creating awareness about financial education and its importance to premier youth. Also assess feedback on youth banking propositions. Our Approach An exploratory qualitative research study among youth to understand their attitudes and behaviour…

Stakeholder satisfaction measurement by the Tourism authority

Stakeholder satisfaction measurement by the Tourism authority Sector- TourismBusiness Practice- Customer Satisfaction / Voice of Customer / Stakeholder SatisfactionThe Need The Tourism Authority was established in 1996 with the objective of promoting commercial and tourism activities in the one of the key emirate through various events and activities, and promoting the emirate at local, regional…