Evaluation of in-store POS proposition & communication Sector- FMCGBusiness Practice- Brand & CommunicationThe Need A world leader in beauty and cosmetics was looking at launching their in-store POS and below the line communication in a new market in the region. The need was to effectively translate a “Global Style and make up positioning” in the…
Understanding Islamic banking card needs Sector- Banking & FinanceBusiness Practice- Brand & CommunicationThe Need The client wanted to be positioned as an expert in Islamic Banking and understand Islamic card users preferences in order to develop relevant CVPs. Our Approach The research included a first level of understanding through a qualitative research, followed by a…
Online shopping, payments attitudes & behavior research Sector- Banking & FinanceBusiness Practice- Brand & CommunicationThe Need Insights around consumer attitudes, behavior towards online shopping, online payments, and card security perceptions. Our Approach Quantitative online research among online shoppers and users of new payment methods such as digital wallets, contactless cards, QR payments. The Outcome The research…
Customer experience management research, mapping different customer journeys Sector- Real Estate / Retail AssetsBusiness Practice- Customer ExperienceThe Need Monitoring tenants and corporate client’s satisfaction in each of client’s communities across the different customer journeys – from the moment they enquire about a property till they move out. Our Approach A holistic research composed of 2…
Large scale event satisfaction research and assess it’s impact on brand equity Sector- Real EstateBusiness Practice- Customer ExperienceThe Need The client, a large government economic city, was organizing a mega event that includes international golf tournament with participants being World renowned golfers and also conduct concerts, cultural and entertainment activities at their premises. Towards this,…
Brand health assessment of a Real Estate financing brand Sector- Banking & FinanceBusiness Practice- Brand Equity Measurement & TrackingThe Need The client was keen to assess their brand’s health in terms of awareness, usage, brand image etc., in a competitive context. They also wanted to evaluate the advocacy strength for their brand as well as…
Branch merchandise evaluation and it’s impact on engagement Sector- Banking & FinanceBusiness Practice- Customer ExperienceThe Need Assess branch merchandising to drive merchandising excellence inside the bank branches through: Stands & Posters distribution (Accessible) Stands & Posters locations (Convenience) Leaflets & Posters Contents (Relevance & Informative) Leaflets & Posters Visual Design (Appeal) Our Approach 3 staged…
Employee engagement research Sector- FMCGBusiness Practice- Customer Experience, Employee EngagementThe Need The client would like to be the employer of choice in the region and have satisfied employees, who would impact motivation, engagement and in turn loyalty Our Approach All employees were targeted across business line, experience, job function, gender and nationality across the region…
Ethnography research to explore music listening among teens & young adults Sector- FMCGBusiness Practice- Brand & Communication The Need Exploring music among teens & young adults in Iraq. Our Approach A qualitative approach – digital ethnography followed by focus groups to explore the lives of teens & young adults in Iraq & the role of…
Exploring potential of retail stores for tweens Sector- Retail Business Practice- Innovation & Product Development The Need The client believes there is a potential to create a retail store targeting tweens – an untapped audience in the region Our Approach A Qualitative insights phase to explore what attracts the attention of tweens & the in-store…